Operating from Hawke’s Bay, New Zealand, Reid Produce Co. is one of the region’s largest fruit and vegetable processors, exporting across New Zealand, Australia, and the Asia-Pacific. But what makes their location such a key factor in their success?
Reid Produce Co.’s strategic position in Hawke’s Bay ensures exceptional freshness and quality, cost efficiency, environmental sustainability, and strong growth opportunities. These advantages set them apart in both domestic and international markets.
Unrivalled freshness and quality
At Reid Produce Co., delivering the freshest, most flavourful produce is a priority. The company’s close proximity to local growers and direct road access to suppliers outside Hawke’s Bay enables efficient sourcing and minimises transportation time from farm to processing. This short journey ensures fruit and vegetables arrive fresh, retaining their natural flavour and nutrients.
Hawke’s Bay is a powerhouse of New Zealand’s horticultural sector, contributing $1.2 billion annually to the economy. Reid Produce Co. capitalises on this by working closely with growers on the Heretaunga Plains, where Land Use Capability Class 1 soils provide optimal conditions for plant growth—yielding some of the highest-quality produce in the country.
Seamless distribution through strategic infrastructure
Reid Produce Co. benefits from its close proximity to Napier Port and a well-developed road network, allowing efficient access to both domestic and international markets. Napier Port, just 20 km from the company’s Hastings facility, is a major hub for exports, handling 230,000 twenty-foot equivalent units of containerised cargo in 2024. Its modern facilities and capacity for large vessels connect regional businesses like Reid Produce Co. to global markets.
Hawke’s Bay’s well-maintained road network ensures quick and efficient distribution across New Zealand, allowing the company to deliver fresh, high-quality produce efficiently and cost-effectively to meet diverse customer needs.
Environmental sustainability
Reid Produce Co.’s location also supports sustainability goals. Reducing transportation distances decreases carbon emissions by approximately 200 g per kilometre not travelled, thereby lessening environmental impact. Additionally, shorter distances help minimise spoilage and waste, further reducing associated emissions. This contributes to New Zealand’s climate objectives and lowers transport costs for customers.
Want to learn more about how Reid Produce Co. can meet your needs? Contact us today.
