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How Reid Produce Co. supports transparency, traceability, and food safety in their supply chain. Reid Produce Co Kabocha Squash Grower New ZealandCOMPANYNEWSREID PRODUCE CO

How Reid Produce Co. supports transparency, traceability, and food safety in their supply chain.

New Zealand is known globally for its stringent food production standards. With a well-regulated agricultural system, robust auditing frameworks, and strict traceability requirements, food producers across the country are held to high standards, ensuring visibility and accountability from farm to export. These regulations build trust in New Zealand’s food products…
Reid Produce Co.
May 31, 2025
Building Strong Partnerships: Expanding with Asia-Pacific Distributors COMPANYNEWSREID PRODUCE CO

Building Strong Partnerships: Expanding with Asia-Pacific Distributors

The demand for fresh and high-quality produce is accelerating across Asia-Pacific markets. As consumers increasingly prioritise health, sustainability, and traceability, businesses throughout the region are seeking suppliers who can deliver premium fruit and vegetables aligned with these evolving expectations. According to recent reports, Asian consumers are driving food supply trends.…
Reid Produce Co.
April 30, 2025
New Zealand’s Kabocha Boom: Meeting Asia’s Demand for the Super Squash Reid Produce Co. processes premium kiwifruit in New Zealand.COMPANYNEWSREID PRODUCE CO

New Zealand’s Kabocha Boom: Meeting Asia’s Demand for the Super Squash

From soups and curries to desserts and baby food, kabocha - also known as Japanese pumpkin - is a staple across Asia. Its naturally sweet flavour, smooth texture, and rich nutritional profile make it a standout ingredient in both traditional and modern cuisines.  As demand for kabocha grows, driven by…
Reid Produce Co.
March 31, 2025
The power of place: How Hawke’s Bay gives Reid Produce Co. a competitive edge COMPANYNEWSREID PRODUCE CO

The power of place: How Hawke’s Bay gives Reid Produce Co. a competitive edge

Operating from Hawke’s Bay, New Zealand, Reid Produce Co. is one of the region’s largest fruit and vegetable processors, exporting across New Zealand, Australia, and the Asia-Pacific. But what makes their location such a key factor in their success? Reid Produce Co.’s strategic position in Hawke’s Bay ensures exceptional freshness…
Reid Produce Co.
February 28, 2025
Reid Produce Co. (formerly known as Vegeez) in Hawkes Bay Today (Tuesday August 13, 2013) COMPANYREID PRODUCE CO

Reid Produce Co. (formerly known as Vegeez) in Hawkes Bay Today (Tuesday August 13, 2013)

Reid Produce Co. has a long history of food production in Hawkes Bay. Our company has evolved from a small local producer to one of the regions largest fruit and vegetable processors. An article into the background and vision of Reid Produce Co. was recently published in the Hawkes Bay…
Reid Produce Co.
August 15, 2013