We pride ourselves on crafting nutritious, delicious purees made from produce grown in New Zealand’s rich, fertile soils, sourced from our base in Hawke’s Bay and other trusted domestic growers. Our products cater to food manufacturers and food service customers, with both small and large-scale production. Using custom-made cutting and freezing processes, we preserve freshness, taste, and nutrition, offering organic and conventional options. We focus on ethical practices, quality control, and convenience. Reid Produce Co. is your reliable partner for the best of New Zealand’s produce every time.
We offer a wide range of purees made from high-quality New Zealand fruit and vegetables, including pumpkin, squash, kabocha (with varieties varying by preference and usage), kumara, potato, carrot, kiwifruit, plum, and berries (multiple varieties).
Both standard and organic options are available, depending on your needs.
From small businesses to large enterprises, we provide flexible, reliable solutions with consistent quality, efficiency, and ethical practices at every stage.
For over 30 years, we’ve proudly supplied domestic customers such as food manufacturers, hospitals, rest homes, restaurants, food service, supermarkets, caterers, and educational facilities across New Zealand, Australia and South East Asia.
We currently supply to New Zealand, Australia, South Korea, Taiwan, Japan, China, and Thailand.
With extensive experience in international logistics, we ensure efficient export solutions across the Asia-Pacific region. Our strategic location near Napier Port and key road networks allows us to offer streamlined international shipping and reliable domestic delivery. If you’re outside these regions, we’re open to expanding our distribution network. Contact us and we can explore potential solutions together.
A puree is a velvety, blended product created by processing fruits or vegetables into a rich, smooth texture. It is typically made by blending the ingredient to remove any solid pieces. Purees are commonly used as base ingredients in a variety of food products as they offer a convenient and consistent texture and flavour.
Please contact us directly to discuss your needs, and we will provide a customised quote and tailored solutions to meet your requirements.
We adhere to strict standards such as HACCP and GMP to maintain the highest quality product. Our ingredients are sourced from premium New Zealand-grown produce, cultivated under ideal conditions with close attention to soil health, pest control, and optimal harvest timing to ensure the best flavour and quality. We also hold key certifications, including a Custom Food Control Plan registered with MPI, and our products are suitable as Halal and Kosher. For a complete list of our food safety certifications and certificates, please visit our food safety page.
We offer flexible packaging solutions from small-batch to bulk quantities, tailored to your needs. Our purees are block frozen to preserve freshness, with export options including drums or lined cardboard boxes, shipped in 20- or 40-foot reefer containers. Domestic orders use the same flexible packaging.
