At Reid Produce Co., good food begins from the ground up. Our produce is grown locally and handled with care at every stage. From field to fork, a lot goes into getting quality New Zealand produce to customers domestically and overseas. Here’s how we make it happen.
Growing together
We work hand in hand with local growers, with some partnerships stretching back decades, to make sure our fruit and vegetables are grown with the utmost care. All our growers’ crops are cultivated under ideal conditions, with close attention to soil health, pest control and optimal harvest timing. By working closely with growers, we help ensure long-term soil sustainability and consistent, premium-quality yields.
Picking at the right time
Timing is everything. We align production with seasonal harvests to catch produce at its best – full of flavour, texture and nutrition. Only top-grade fruit and vegetables are selected for export, meeting strict standards for size, colour and taste and the rigorous food safety and quality regulations set by the New Zealand Ministry for Primary Industries.
Processing with care
At our Hastings facility, we process a broad range of seasonal produce, including kiwifruit, kumara, carrots, squash and berries into preparations to suit a variety of customers. These include purees, whole peeled, diced, sliced and grated options. In New Zealand, we supply both fresh and frozen produce. For international markets, we export frozen produce, maintaining nutritional value and integrity through advanced freezing methods. We offer both individually quick frozen and block frozen preparations. Whether it’s a small run or a large order, our experienced team ensures each batch meets our standards for quality, taste, consistency, ethics, safety and traceability.
Packaging and quality you can count on
Our products are processed under a registered Custom Food Control Plan and verified by AsureQuality. We’re certified organic for local and international markets and can supply Halal- and Kosher-certified products upon request.
Each batch goes through strict quality checks from intake to final packaging and we pack to suit your needs.
Supply a growing market
Reid Produce Co. supplies a wide range of customers in New Zealand and across the Asia-Pacific region, including Australia, Japan, Thailand, Taiwan and China. We’re proud to support a growing demand for New Zealand produce that meets consumer preferences, and we’re always open to new export partnerships.
Grounded in ethics and transparency
We keep things transparent. That means visible, traceable supply chains, high food safety standards and giving back to the communities that support us. To read more about how we do this, see our blog here.
Conclusion
The journey from field to fork is more than just logistics. It’s a commitment to quality, relationships and doing things the right way. At Reid Produce Co., we’re proud to bring the best of New Zealand, domestically and beyond.
Get in touch with us at https://reidproduceco.nz/contact-us.
